As per the International Data Corporation (IDC) white paper, by 2025, the world will create and replicate 163 Zettabytes of data out of which 87% of Data will require datasecurity. This data includes corporate information and documents, personal identifiable data, medical records, photos, videos, website contents etc. This will open up new vulnerabilities to private and sensitive information. There is a significant gap between the amount of data being produced today that requires security and the amount of data that is actually being secured, and this gap will widen in future. Ironically less than half of 87% of all data created will be secured. This gives some indication that there is a big opportunity for companies working in the field of data security. Wondering how companies which are surviving on the business model of selling data of their users will run their business in future. All over the world data protection laws are taking shape and sooner or later the restrictions will be obvious on data selling companies.