Posted On 01 March 2019
In today's day and age, data is arguably more valuable than any other physical resources in existence globally. This is mainly because data can be used to know about your preferences and to, ultimately, direct the organizations who provide services related to your preferences to you although this data can only be accessed if you permit the organizations to do so. However, Facebook, the dominating social media platform, is known to collect detailed data about its users to profit their business further. Considering the number of Facebook users, the company has legal access to the data of its 2.2 billion individuals if you are eager to know how Facebook uses the massive data sets, the following details exactly that.
How is your data used?
The first thought that might strike your mind is "Does Facebook sell my data to third parties?". Although understandable, the answer is no; Facebook doesn't exactly sell your data. What the company does is it sells your preferences to these organizations. After all, it wouldn't be an ideal strategy for a company which is sought after for the amount of data to sell the same data and eliminate its usage for further profits.
To better understand how Facebook uses your data is to take a closer look at your news feed on the social media platform. Have you ever noticed that there are times when you were searching for something specific on the web and then after you log in to your Facebook account, an ad related to that exact thing that you were searching for pops up? That isn't a coincidence. When you signed up for a Facebook account, you unknowingly got into an agreement with the company to share your personal information, from your age and preferences to even your browsing history and battery percentages. Owing to this agreement, Facebook can examine your history and therefore, post related ads on your news feed that you are likely to click on.
Can you see the data that Facebook has collected?