Data Integrity in the Digital Age: Why Trustworthy Data Drives Business Success
In today's digital-first business environment, data drives almost every important decision. But how reliable is the information organizations use?
In this episode, Gunnika speaks with Pragya Vasu, an experienced professional in SOX Compliance, Internal Controls, Risk Assessment, Process Design and Control Remediation, to explore why data integrity has become a critical business priority.
From manual processes and spreadsheets to automation, audits, AI and governance, the discussion examines how organizations can maintain accurate, consistent, reliable and trustworthy data.
In this episode, we discuss:
Why data integrity is a business responsibility, not just an IT responsibility
Why trustworthy data matters more in today's data-driven organizations
Common data integrity issues caused by manual processes and inconsistent practices
Whether automation automatically improves data quality
Recurring observations during audits and compliance reviews
How to strengthen data integrity without creating unnecessary bureaucracy
The role of AI, automated monitoring and continuous controls assessment in the future of data governance
Whether you work in finance, risk, compliance, technology, operations or business leadership, this conversation offers practical insights into building stronger processes and more reliable data.
Guest: Pragya VasuHost: GunnikaPresented by: DCirrus
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